At Improv a key focus is assiting our customers to improve their business through the use of technology solutions customised to their business.

One of the ways we achieve this is by using Customer Relationship Management (CRM) solutions.  CRM is a company-wide business strategy focused on improving interactions with customers across sales, marketing and support. One of the best solutions we have found for implementing a CRM strategy is Microsoft Dynamics^TM CRM.  Some of the keys advantages of Microsoft Dynamics^TM CRM are:

• Turns Microsoft Office Outlook into the one place where you can manage both customer data and communications.
• Works tightly with Microsoft Office Excel so businesses can make decisions on the fly.
• Improves operational efficiency through the standardisation and streamlining of processes.
• Works the way your business works with point-and-click system customisation.
• Gives the right information to the right people.
• Targets your marketing campaigns so you're always in touch with the right customers.
• Simplifies service scheduling to keep customers satisfied.
• Integrates with your existing systems to help break down information silos.
• Enhances offline communications so everyone can be productive regardless of location.
• Builds on the power of SQL Server Reporting Services to create insightful business reports.